B2B Growth & Lead Generation

I build the B2B commercial engine for startups and D2C brands.

CRM, multichannel outreach, and qualified pipeline — built from zero. I've done it for a World Cup 2026 SaaS launch, a pet-tech brand, and a food D2C company.

Talk to me on WhatsApp See my work
Abstract diagram of a B2B sales pipeline converging into growth
HostGuardIQ — Proptech SaaS KAT — Pet-Tech Sazonadores Pancha — Food D2C Kalifa — Footwear Retail
About

Daniel Matheus

Daniel Matheus, B2B growth and lead generation consultant

B2B sales and business development professional specialized in multichannel prospecting, lead generation, and growth. I help startups and SMBs build commercial channels from scratch — CRM, segmentation, outreach, and automation — across SaaS, retail, food, and pet-tech. Focused on measurable results and systems that scale.

  • HubSpot — Sales Software, Marketing Hub, Email Marketing
  • LinkedIn Sales Navigator — Essentials
  • Google — Ads Fundamentals, Analytics
Flagship Case Study

HostGuardIQ — B2B Lead Generation & Multichannel Outreach for a World Cup 2026 SaaS Launch

A short-term rental compliance SaaS needed to activate its B2B channel ahead of the 2026 World Cup, with no structured CRM, lead segmentation, or multichannel outreach in place.

As Growth Lead in a 24-day sprint, I built a HubSpot CRM with a 6-stage pipeline and demo scheduler; using Apollo and LinkedIn Sales Navigator I identified and verified 45 key partners, scaling to 160+ contacts across 11 host cities; and executed role-based multichannel outreach (lawyers, CPAs, property managers) via email, LinkedIn, Instagram, and web forms — with A/B testing, domain hardening, and daily reporting.

$60Kpartner pipeline loaded
160+verified contacts
11host cities covered
8–12%target response rate (up from 3–5%)
HubSpotApolloLinkedIn Sales NavigatorA/B Testing
HostGuardIQ compliance SaaS platform screenshot
KAT pet-tech e-commerce B2B channel

KAT — B2B Channel Launch, Pet-Tech E-commerce

Built the B2B entry strategy from scratch for a smart cat-gadget brand: lead research and mapping of vet clinics via Google Maps, segmentation by area and client type, and outreach design.

Google MapsB2B Prospecting
Sazonadores Pancha natural seasoning jars, full commercial stack

Sazonadores Pancha — Full-Funnel Commercial Stack

Designed and deployed a complete commercial stack for an artisanal seasoning brand: CRM, Tienda Nube e-commerce store, WhatsApp automation, and a B2B wholesale channel — from zero commercial structure to a full funnel.

CRMWhatsApp AutomationB2B Sales
Kalifa footwear retail direct sales

Kalifa — Direct Sales & Multichannel Closing

Strengthened direct sales for a footwear brand, adapting the buying experience to social media and WhatsApp while supporting promotion through in-person and digital channels.

Social SellingB2C Sales
Products

Need appointment booking automated on WhatsApp instead?

AgendaBot is our WhatsApp scheduling product for local businesses — built on the same automation stack used in the case studies above.

See AgendaBot ↗
Advertising & Messaging

Need WhatsApp, Instagram and Messenger running as one channel?

Campaigns and automation built on Meta's official API — for businesses already running ads or starting from scratch. Custom quote, no fixed price.

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Blog

Notes on B2B growth and pipeline building

What a 24-day B2B pipeline sprint actually looks like

Behind the scenes of building a CRM, sourcing 160+ verified contacts, and loading a $60K pipeline from zero — the HostGuardIQ playbook.
Let's talk

Need a B2B commercial engine built from zero?

Tell me a bit about your project and I'll get back to you on WhatsApp within the day.

Message me on WhatsApp