MatheusLab
What a 24-Day B2B Pipeline Sprint Actually Looks Like
When HostGuardIQ needed to activate its B2B channel ahead of the 2026 World Cup, there was no CRM, no lead segmentation, and no multichannel outreach in place. Here's what building that from zero actually looked like, day by day.
Week 1: Foundation
Built a HubSpot CRM with a 6-stage pipeline and demo scheduler before sourcing a single contact — structure first, volume second.
Week 2: Sourcing
Using Apollo and LinkedIn Sales Navigator, identified and verified 45 key partners, then scaled to 160+ contacts across 11 host cities.
Week 3-4: Outreach and iteration
Executed role-based multichannel outreach — lawyers, CPAs, property managers — via email, LinkedIn, Instagram, and web forms, with A/B testing and daily reporting to catch what was working early.